GTM Kit – Google Tag Manager & GA4… vs WP Global Site Tag (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
GTM Kit – Google Tag Manager & GA4…
30K+ active installs
Free
Quick Verdict
As of April 2026, WP Global Site Tag has a higher user rating (5/5 from 3 reviews) while GTM Kit – Google Tag Manager & GA4… leads in active installations (30K+ vs 8.0K+). Both are free WordPress plugins. GTM Kit – Google Tag Manager & GA4… has accumulated 546K+ total downloads while WP Global Site Tag has 72K+.
Detailed Comparison
| Metric | GTM Kit – Google Tag Manager & GA4… | WP Global Site Tag | |
|---|---|---|---|
| Rating | 4.8/5 | ► | 5/5 |
| Total Reviews | 19 | ◄ | 3 |
| Active Installs | 30K+ | ◄ | 8.0K+ |
| Total Downloads | 546K+ | ◄ | 72K+ |
| Support Resolution | N/A | N/A | |
| Last Updated | 2 weeks ago | ◄ | 11 months ago |
| First Released | 2022 | 2017 | |
| Age | 4 years | 9 years | |
| WP Requires | 6.7+ | 3.0.1+ | |
| PHP Requires | 7.4+ | false+ | |
| Business Model | Free | Free | |
| Latest Version | 2.8.3 | 1.0.7 |
Rating Breakdown
GTM Kit – Google Tag Manager & GA4…
WP Global Site Tag
Download Trends
Over the past 30 days, GTM Kit – Google Tag Manager & GA4… averaged approximately 695 daily downloads while WP Global Site Tag averaged 11.
Recent Reviews
GTM Kit – Google Tag Manager & GA4… Reviews
Don’t waste your time with this plugin
It’s not working. Instead of this I have to paste script into header of page to have GA4 live again. I spend 4 days with it and it’s not working at all. It was a waste of my time. This topic w
Great Plugin requirements full filled!
Easy to configure, effective and support is helpful.
Astonishing
After years of using GTM4WP I started having troubles tracking the purchase events of my woocommerce. GTM Kit solved every issue in 5 minutes. It’s straightforward to set up. It also imports settin
WP Global Site Tag Reviews
WP Global Site Tag – Google Analytics
Bosuna header bölümüne kod eklemeye gerek kalmadan bu uygulamayi kullanabilirsiniz. UA- ile baslayan izleme kimliginizi eklemeniz yeterli
The Only Google Analytics AND Global site tag setup tool that works
This is my first plugin review and it fully deserves the 5 stars – why? It’s extremely simple to use, not bloated, does not spy on your data and it does exactly what it promises – you just add your UA
Very simple to setup, worked fine
Super easy to install and setup. A small suggestion would be to add the Settings hyperlink on the plugin in the WordPress plugins list, rather than trying to locate the new Plugin menu on the left si
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Frequently Asked Questions
Is GTM Kit – Google Tag Manager & GA4… or WP Global Site Tag more popular?
Which has better ratings — GTM Kit – Google Tag Manager & GA4… or WP Global Site Tag?
Are GTM Kit – Google Tag Manager & GA4… and WP Global Site Tag free?
Which plugin has better support — GTM Kit – Google Tag Manager & GA4… or WP Global Site Tag?
Which plugin is updated more frequently?
Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.