WP Mail SMTP by WPForms – The Most… vs Email Template Designer – WP HTML Mail (2026)
Detailed side-by-side comparison of two WordPress plugins, based on real-time data from WordPress.org.
WP Mail SMTP by WPForms – The Most…
4.0M+ active installs
Free
Email Template Designer – WP HTML Mail
20K+ active installs
Free
Quick Verdict
As of April 2026, Email Template Designer – WP HTML Mail has a higher user rating (4.9/5 from 86 reviews) while WP Mail SMTP by WPForms – The Most… leads in active installations (4.0M+ vs 20K+). Both are free WordPress plugins. WP Mail SMTP by WPForms – The Most… has accumulated 76M+ total downloads while Email Template Designer – WP HTML Mail has 701K+.
Detailed Comparison
| Metric | WP Mail SMTP by WPForms – The Most… | Email Template Designer – WP HTML Mail | |
|---|---|---|---|
| Rating | 4.8/5 | ► | 4.9/5 |
| Total Reviews | 5,089 | ◄ | 86 |
| Active Installs | 4.0M+ | ◄ | 20K+ |
| Total Downloads | 76M+ | ◄ | 701K+ |
| Support Resolution | 88% | N/A | |
| Last Updated | 4 months ago | ◄ | 1 year ago |
| First Released | 2007 | 2015 | |
| Age | 19 years | 11 years | |
| WP Requires | 5.5+ | 5.4+ | |
| PHP Requires | 7.4+ | 7.2+ | |
| Business Model | Free | Free | |
| Latest Version | 4.7.1 | 3.4.9 |
Rating Breakdown
WP Mail SMTP by WPForms – The Most…
Email Template Designer – WP HTML Mail
Download Trends
Over the past 30 days, WP Mail SMTP by WPForms – The Most… averaged approximately 14,159 daily downloads while Email Template Designer – WP HTML Mail averaged 73.
Recent Reviews
WP Mail SMTP by WPForms – The Most… Reviews
Great plugin!
Easy to install and configure. Works like a charm!
Love it
easy and reliable
Does the Job, Needs Improvement
WP Mail SMTP by WPForms works well for email delivery, with easy setup. However, it lacks some advanced features and customization. 4 stars! This topic was modified 2 days, 1 hour ago by janel
Email Template Designer – WP HTML Mail Reviews
Easy to use and works great
Easy to use and works great. It is somewhat limited in how you can edit the templates, but with this you can at least make your templates look good with minimal effort.
Simple and powerful but missing several basic settings
Work’s out of the box and does its job well. But when you are an ambitious dev, this plugin is not for you. Seems yo can not add your own custom template files or write your own html code in
Very responsive, fast and to the point
I needed support in a situation where there were problems with the formatting of templates. I was answered very quickly and the next step was to provide a new version, that solved the problem immediat
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Frequently Asked Questions
Is WP Mail SMTP by WPForms – The Most… or Email Template Designer – WP HTML Mail more popular?
Which has better ratings — WP Mail SMTP by WPForms – The Most… or Email Template Designer – WP HTML Mail?
Are WP Mail SMTP by WPForms – The Most… and Email Template Designer – WP HTML Mail free?
Which plugin has better support — WP Mail SMTP by WPForms – The Most… or Email Template Designer – WP HTML Mail?
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Plugin data sourced from WordPress.org. Comparison and analysis by PluginSift.