Custom taxonomies based on target audience segments and phases of the buyers journey.
As of April 2026, Audience Segments is a WordPress audience plugin with 0 active installations and a 0/5 rating0. It has been downloaded 1.5K+ times in total. Requires WordPress 4.0+ and PHP false+. Available on WordPress.org since 2017. Last updated 8 years ago — may have compatibility concerns. Top alternative: Hearken.
This plugin adds custom taxonomies to builtin and custom post types that identify the target audience and phase of the buyers journey. The data is also stored in the dataLayer for Google Tag Manager in order to allow for custom tracking.
The added taxonomies are:
* Division (Business Unit responsible for the content)
* Subject Matter (Product or Service)
* Buying State
* Primary Audience
* Secondary Audience
The plugin expands upon the built in WordPress functionality so it is possible to display the content using menus, widgets and related posts plugins.
| WordPress | 4.0+ requiredTested up to 4.7.33 |
| PHP | false+ required |
Plugin data sourced from WordPress.org. Analysis and metrics by PluginSift.