Automatic Schema

What is Microdata?

The job of microdata, is to hold the hand of a search engine, and take it directly to the data that you need it to find. This helps search engines understand what it is crawling and minimise mistakes.

Major search engines, like Google, now support something called the schema.org vocabulary for structured data. In English, it is a universal template for structuring data. Essentially this makes it easier for search engines to crawl your pages. As a human being, we are able to fill in the blanks when we view information, but software like search engines require a helping hand.

One of the ways the schema.org vocabulary can be embedded within a page, is by using microdata. There are different sets for whatever your page is referring to. In the case of selling products, you w…