BetterLinks offers a free version with core features. A premium version is also available with additional functionality.

How many websites use BetterLinks?

BetterLinks has 20K+ active installations as tracked by WordPress.org.

What are the best BetterLinks alternatives?

Popular alternatives to BetterLinks include URL Shortify – Simple and Easy URL…, Easy Affiliate Links, Affiliate Links – Link Cloaking and…. You can compare them side-by-side on our comparison pages.

Does BetterLinks work with the latest WordPress?

BetterLinks has been tested up to WordPress 6.9.4. It requires WordPress 5.0+ and PHP 7.4+.

Is BetterLinks well supported?

BetterLinks has a 100% support resolution rate based on 1 recent support threads on WordPress.org.

PluginSift

BetterLinks – URL Shortener, Link Tracking, Analytics & Affiliate Link Manager

Name: BetterLinks – URL Shortener, Link Tracking, Analytics & Affiliate Link Manager
Rating: 4.8 (83 reviews)
Author: WPDeveloper

Ultimate plugin to create, shorten, track and manage any URL. Gather analytics reports and run successful marketing campaigns easily.

By WPDeveloper·Cloaking·Free + Premium

4.8(83 reviews)

·20K+ active installs·Updated 1 month ago

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As of April 2026, BetterLinks is a WordPress cloaking plugin with 20K+ active installations and a 4.8/5 rating from 83 reviews. It has been downloaded 734K+ times in total. Requires WordPress 5.0+ and PHP 7.4+. Available on WordPress.org since 2021. Recently updated within the last 3 months. Download volume is stable this week. Support resolution rate: 100%. Top alternative: URL Shortify – Simple and Easy URL….

4.8/583 reviews

20K+active installs

100%resolved

5 yearssince 2021

Overview

Want to make your brand stand out? BetterLinks brings you the chance to easily create, shorten and manage any URL to help you cross-promote your brands & products. With its intuitive & easy to understand user interface, you can – short any links, do split tests with dynamic redirects, check broken links, monitor campaigns with UTM builder, manage user roles, examine click-through rates, create links without admin access, track analytics, and much more without breaking any sweat to make each marketing campaigns successful.

WHY YOU NEED BETTERLINKS 🔥

Easy-to-use WordPress link shortener
Create attractive looking links instantly
Create Short Link on the fly with just one click even without admin access.
Add multiple link redirect types (301, 302, 307)
Analyze & track your…

Read full description on WordPress.org

Screenshots

Ratings & Reviews

4.883 reviews

5 ★

4 ★

3 ★

2 ★

1 ★

Recent Reviews

Amazing

by sprucetreemedia·4 weeks ago

This plugin is exactly what we needed to help us share long links and track them. We had an issue and support didn’t rest until it was fully resolved. Best support I’ve ever received. This is a great team backing a great product. 100% recommend.

Easy way to check your links

by uri25·1 month ago

It’s the easiest way to check your internal and external links or to keep an eye on your links

Reliable and Easy Link Management Solution

by lifeofvi·3 months ago

I use BetterLinks Pro across multiple client websites, and it has made managing and sharing links so much easier. Many of my clients book services through external platforms, and this plugin lets me create simple, branded redirects that are easy for customers to click and remember. It keeps everything organized in one place and saves me from dealing with long, messy URLs.

Support has also been great when I needed guidance. Quick responses, clear help, and no runaround.

Easy to Use, Great Support, and Worth Upgrading to Unlimited

by userblah·4 months ago

I’ve been using BetterLinks Pro for a while now, and it’s been one of the easiest plugins to work with. It has made it simple for me to share links in ways people actually use, especially for promotions on places like Instagram where QR codes are not always practical or easy for people to understand. Being able to quickly create clean links and track how they perform has made a real difference in how I share things online.

The support team has also been fantastic. Every time I had a question or ran into something I could not figure out, they responded quickly, helped me through it, and I never felt brushed off. That experience is a big part of why I liked it enough to upgrade my license from a single site to unlimited.

Overall, it just does what it is supposed to do without being complicated, and it has genuinely helped me.

Great Service

by lisalin2025·4 months ago

Great Plugin! Thanks for Tracy’s support!