Ultimate plugin to create, shorten, track and manage any URL. Gather analytics reports and run successful marketing campaigns easily.
As of April 2026, BetterLinks is a WordPress cloaking plugin with 20K+ active installations and a 4.8/5 rating from 83 reviews. It has been downloaded 734K+ times in total. Requires WordPress 5.0+ and PHP 7.4+. Available on WordPress.org since 2021. Recently updated within the last 3 months. Download volume is stable this week. Support resolution rate: 100%. Top alternative: URL Shortify – Simple and Easy URL….
Want to make your brand stand out? BetterLinks brings you the chance to easily create, shorten and manage any URL to help you cross-promote your brands & products. With its intuitive & easy to understand user interface, you can – short any links, do split tests with dynamic redirects, check broken links, monitor campaigns with UTM builder, manage user roles, examine click-through rates, create links without admin access, track analytics, and much more without breaking any sweat to make each marketing campaigns successful.
This plugin is exactly what we needed to help us share long links and track them. We had an issue and support didn’t rest until it was fully resolved. Best support I’ve ever received. This is a great team backing a great product. 100% recommend.
It’s the easiest way to check your internal and external links or to keep an eye on your links
I use BetterLinks Pro across multiple client websites, and it has made managing and sharing links so much easier. Many of my clients book services through external platforms, and this plugin lets me create simple, branded redirects that are easy for customers to click and remember. It keeps everything organized in one place and saves me from dealing with long, messy URLs.
Support has also been great when I needed guidance. Quick responses, clear help, and no runaround.
I’ve been using BetterLinks Pro for a while now, and it’s been one of the easiest plugins to work with. It has made it simple for me to share links in ways people actually use, especially for promotions on places like Instagram where QR codes are not always practical or easy for people to understand. Being able to quickly create clean links and track how they perform has made a real difference in how I share things online.
The support team has also been fantastic. Every time I had a question or ran into something I could not figure out, they responded quickly, helped me through it, and I never felt brushed off. That experience is a big part of why I liked it enough to upgrade my license from a single site to unlimited.
Overall, it just does what it is supposed to do without being complicated, and it has genuinely helped me.
Great Plugin! Thanks for Tracy’s support!
| WordPress | 5.0+ requiredTested up to 6.9.4 |
| PHP | 7.4+ required |
Plugin data sourced from WordPress.org. Analysis and metrics by PluginSift.