Custom Variables provides an convenient way of setting WordPress global options. You can use it anywhere on your WordPress site.
As of April 2026, Custom Variables is a WordPress custom plugin with 90 active installations and a 3/5 rating from 1 reviews. It has been downloaded 2.6K+ times in total. Requires WordPress 3.7+ and PHP false+. Available on WordPress.org since 2015. Last updated 11 years ago — may have compatibility concerns. Top alternative: White Label CMS.
With this plugin, you can create your own variables and use them in WordPress site. It is much more convenient when you update your variables. For example, your contact phone number displays in four places on your site. When you need to update your phone number, you have to find each of them and edit them one by one. With this plugin, you only need to edit it once at the control panel. You can put the shortcode anywhere on your website.
| WordPress | 3.7+ requiredTested up to 4.0.38 |
| PHP | false+ required |
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