WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer
Create and send marketing emails and campaigns. Enable email automations, Popups, spin-a-wheel, sign-up forms, and more. Customize WooCommerce emails.
4.8(54 reviews)
·10K+ active installs·Updated 2 months agoAs of April 2026, WebToffee eCommerce Marketing Automation is a WordPress popups plugin with 10K+ active installations and a 4.8/5 rating from 54 reviews. It has been downloaded 308K+ times in total. Requires WordPress 4.4+ and PHP 5.6+. Available on WordPress.org since 2016. Recently updated within the last 3 months. Downloads are up 11% this week. Support resolution rate: 0%. Top alternative: Popup Builder & Popup Maker for….
4.8/554 reviews
10K+active installs
0%resolved
10 yearssince 2016
Overview
WebToffee eCommerce Marketing Automation (formerly known as Decorator WooCommerce Email Customizer) is an email automation tool designed specifically for WooCommerce stores. It enables you to create powerful marketing automation emails and dynamic popups.
This email marketing automation plugin enables you to automate your marketing campaigns, driving growth and increasing revenue for your business. It also includes a built-in email customizer that lets you customize your WooCommerce emails with pre-built templates and a drag-and-drop editor.
What’s included?
– Email Automation: Welcome emails, Abandoned cart recovery, Winback emails, Thank you emails
– Popups: Welcome popups, Spin-a-wheel, Exit intent popups, Cart abandonment popups
– BFCM-ready templates: BFCM ready p…
Screenshots
Ratings & Reviews
4.854 reviews
5 ★
47
4 ★
5
3 ★
0
2 ★
1
1 ★
1
Recent Reviews
It does exactly what it says in the tin
by danielepais·4 months ago
Excellent and refined plugin to customize your WooCommerce emails.
It cover 100% of my need
by marqozzzzz·5 months ago
Great plugin, great support, I love it.
Great plugin
by orlandorobin·10 months ago
Excellent plugin if you want to customize your woocommerce emails. Beautiful templates.
Worked great for editing the Default Woocommerce Emails!
by jhesseroni·1 year ago
Thank you! This plugin helped us create a free workaround to a problem we had with emails.
Good plugin for default Woocommerce e-mails
by hobur·1 year ago
I am very happy with this plugin which gives the opportunity to change the default Woocommerce e-mails into something much more professional. Lot’s of options to change the e-mails to your liking and test them on beforehand. The one thing I really miss is the possibility to change also the e-mails created with other plugins (like the one from Bright Plugins I use).
Download Trends
Today: 40Yesterday: 48This week: 304Period total: 91K
Compatibility
| WordPress | 4.4+ requiredTested up to 6.9.4 |
| PHP | 5.6+ required |
| Dependencies | woocommerce |
Version Adoption
v2.1
59.3%
v2.0
14.0%
v1.2
13.7%
v1.3
8.7%
Other
4.3%
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Frequently Asked Questions
Changelog
2.1.5 – 2026-1-21
- [Enhancement] – Code stability improved.
Contributors
Plugin data sourced from WordPress.org. Analysis and metrics by PluginSift.