GTM4WP – A Google Tag Manager (GTM) plugin for WordPress
Advanced tag management for WordPress with Google Tag Manager
4.5(154 reviews)
·700K+ active installs·Updated 3 months agoAs of April 2026, GTM4WP is a WordPress gtm plugin with 700K+ active installations and a 4.5/5 rating from 154 reviews. It has been downloaded 13M+ times in total. Requires WordPress 3.4.0+ and PHP 7.4+. Available on WordPress.org since 2013. Download volume is stable this week. Support resolution rate: 0%. Top alternative: GTM Kit – Google Tag Manager & GA4….
4.5/5154 reviews
700K+active installs
0%resolved
13 yearssince 2013
Overview
Google Tag Manager (GTM) is Google’s free tool for everyone to manage and deploy analytics and marketing tags as well as other code snippets
using an intuitive web UI. To learn more about this tool, visit the official website.
This plugin places the GTM container code snippets onto your WordPress website so that you do not need to add it manually.
Multiple containers are also supported!
The plugin complements your GTM setup by pushing page meta data and user information into the so called data layer.
Google’s official help pages includes more details about the data layer.
PHP 7.4 is required to use this plugin.
GTM container code placement
The original GTM container code is divided into two parts:
The first part is a javascript code snippet that is added to the <head> se…
Screenshots
Ratings & Reviews
4.5154 reviews
5 ★
131
4 ★
1
3 ★
5
2 ★
2
1 ★
15
Recent Reviews
A GTM power tool!
by Eurisko·5 months ago
We’ve been using GTM4WP for all of our clients websites and it’s been super reliable. The eCommerce tracking integration has been a huge time saver for us.
Huge thank you for this plugin Thomas Geiger!
Critical Warning: Failed on All Core Function
by jaurioldm17·7 months ago·1 reply
I am writing this review to save other developers and site owners the immense amount of time I have just lost. I needed to implement standard GA4 e-commerce tracking on a professional WordPress/WooCommerce site. Based on its popularity and countless recommendations, I chose GTM4WP as the solution to generate the required dataLayer.
Unfortunately, after days of intensive, professional-level debugging, I discovered that the plugin was completely non-functional in my specific—yet very common—environment.
The plugin failed at its two most essential tasks:
- GTM Snippet Injection: The plugin’s most basic feature—injecting the GTM container script into the website’s <head> and <body>—did not work at all. The script was simply not present. I had to bypass this functionality entirely and inject the code manually using another method (Code Snippets) just to get our GTM container to load.
- E-commerce dataLayer Generation (The Deal-Breaker): This is the primary reason anyone uses this plugin. After successfully loading our GTM container manually, I ran a full test purchase. By analyzing the GTM debug mode and the site’s dataLayer object, I can confirm that GTM4WP completely failed to generate the purchase event and its corresponding ecommerce object on the WooCommerce order confirmation page. It produced absolutely nothing.
My Technical Environment (Please read this before you install):
To help others, here is the stack where the plugin failed. This is likely the source of the conflict:
- CMS: WordPress
- E-commerce: WooCommerce
- Theme: Hello Elementor (using a child theme)
- Page Builder: Elementor Pro
- Key Detail: I am using Elementor Pro to customize the WooCommerce page templates, including the “Thank You” / “Order Received” page.
Conclusion:
My conclusion is that GTM4WP is fundamentally incompatible with themes or page builders that override default WooCommerce templates—a standard practice for virtually any custom-designed website today. Because it cannot handle this common scenario, the plugin proved to be entirely useless for my project.
While it may work on simple sites with basic, unmodified themes, it is not a reliable solution for professional, customized builds. The time and effort wasted diagnosing this incompatibility were substantial. I cannot recommend this plugin and strongly advise users with a similar tech stack to seek a manual implementation from the start.
Thought this was beginner friendly. Is not.
by wheelchair·8 months ago
Thought this was beginner friendly. Is not.
Plugin com problema
by rbneuro·1 year ago
Em vários sites que o plugin está instalado, após alguma atualização, o menu mobile de alguns sites não abre.
Poor Support Experience
by Shubham Verma·1 year ago
I’m disappointed with the support for this plugin. I submitted a question over a week ago, but I have yet to receive any response from the support team.
While the plugin itself may work fine, having reliable support is critical, especially when issues arise. Unfortunately, the lack of responsiveness has made it difficult to trust this plugin for long-term use.
I hope the team improves their support response time in the future.
- This topic was modified 1 year, 4 months ago by Shubham Verma.
Download Trends
Today: 3KYesterday: 3KThis week: 18KPeriod total: 2.8M
Compatibility
| WordPress | 3.4.0+ requiredTested up to 6.9.4 |
| PHP | 7.4+ required |
Version Adoption
v1.22
64.7%
v1.20
14.7%
Other
14.0%
v1.21
6.6%
Top Alternatives to GTM4WP – A Google Tag Manager (GTM)…
Frequently Asked Questions
Changelog
1.22.3
- Fixed: when timeout for the select_item event with WooCommerce is set to 0, plugin does not halt the browser from loading the product page
- Fixed: properly reading timeout for select_item eventCallback
Contributors
Plugin data sourced from WordPress.org. Analysis and metrics by PluginSift.