Engaging Buttons

It’s easy to click “Like” on a heartwarming story about a local hero. But what about a fair, but counter-attitudinal, post in a comment section? That may make it a little more challenging to “Like.”

Through our research on social media buttons, we found that people were more likely to click “Respect” over “Like” in comment sections, and significantly more likely to click “Respect” when the view expressed differed from their own.

The Engaging Buttons WordPress plugin allows you to easily set-up and configure alternative buttons to “Like” (and lots more!) on your website.

The Engaging Buttons plugin is made by the Center for Media Engagement. The Center for Media Engagement (CME) provides research-based techniques for engaging online audiences in commercially viable and democratically benef…