Provides opt-out functionality for Google Analytics.
As of April 2026, Google Analytics Opt-Out is a WordPress GDPR plugin with 5.0K+ active installations and a 4.5/5 rating from 16 reviews. It has been downloaded 220K+ times in total. Requires WordPress 4.8.0+ and PHP 5.6.0+. Available on WordPress.org since 2013. Last updated 2 years ago — may have compatibility concerns. Download volume is stable this week. Top alternative: CookieYes – Cookie Banner for Cookie….
This plugin provides opt-out functionality for Google Analytics by setting a cookie that prevents analytics.js or gtag.js from collecting data. The new GDPR rules require an opt-out.
Works perfectly with the [Google Analytics by MonsterInsights Plugin] (https://wordpress.org/plugins/google-analytics-for-wordpress/ “Google Analytics by MonsterInsights Plugin”). However, the plugin is not required to configure the opt-out feature. Just enter your UA or GA code manually. And that’s it!
The free and pro versions have now been merged. So now you can also activate a banner! Have fun with it!
Simple and useful! Thank you for saving me time 🙂
really useful
Thanks
kann ich nur empfehlen
Easy and great
How do I block Google Analytics beforehand with this plugin?
The first time you visit Google Analytics has already tracked your visit. So I believe this plugin is not GDPR compliant!
Because I am not sure if my assumptions above are correct I have changed the number of stars from 1 to 3. The plugin is great because of its simplicity.
| WordPress | 4.8.0+ requiredTested up to 6.2.9 |
| PHP | 5.6.0+ required |
Plugin data sourced from WordPress.org. Analysis and metrics by PluginSift.