Google Analytics Opt-Out
Provides opt-out functionality for Google Analytics.
4.5(16 reviews)
·5.0K+ active installs·Updated 2 years agoAs of April 2026, Google Analytics Opt-Out is a WordPress GDPR plugin with 5.0K+ active installations and a 4.5/5 rating from 16 reviews. It has been downloaded 220K+ times in total. Requires WordPress 4.8.0+ and PHP 5.6.0+. Available on WordPress.org since 2013. Last updated 2 years ago — may have compatibility concerns. Download volume is stable this week. Top alternative: CookieYes – Cookie Banner for Cookie….
4.5/516 reviews
5.0K+active installs
220K+total downloads
13 yearssince 2013
Overview
This plugin provides opt-out functionality for Google Analytics by setting a cookie that prevents analytics.js or gtag.js from collecting data. The new GDPR rules require an opt-out.
Works perfectly with the [Google Analytics by MonsterInsights Plugin] (https://wordpress.org/plugins/google-analytics-for-wordpress/ “Google Analytics by MonsterInsights Plugin”). However, the plugin is not required to configure the opt-out feature. Just enter your UA or GA code manually. And that’s it!
The free and pro versions have now been merged. So now you can also activate a banner! Have fun with it!
Screenshots
Ratings & Reviews
4.516 reviews
5 ★
11
4 ★
2
3 ★
3
2 ★
0
1 ★
0
Recent Reviews
Godsend
by lisasmith77·3 years ago
Simple and useful! Thank you for saving me time 🙂
a good plugin, so happy
by saffronviet·5 years ago
really useful
Thanks
Geiles Zeug
by halaarbrown·5 years ago·1 reply
kann ich nur empfehlen
Easy and great
by salilou·7 years ago
Easy and great
Probably not GDPR compliant
by Tachi·7 years ago·3 replies
How do I block Google Analytics beforehand with this plugin?
The first time you visit Google Analytics has already tracked your visit. So I believe this plugin is not GDPR compliant!
Because I am not sure if my assumptions above are correct I have changed the number of stars from 1 to 3. The plugin is great because of its simplicity.
- This topic was modified 7 years, 10 months ago by Tachi.
Download Trends
Today: 7Yesterday: 7This week: 49Period total: 3K
Compatibility
| WordPress | 4.8.0+ requiredTested up to 6.2.9 |
| PHP | 5.6.0+ required |
Version Adoption
v2.3
90.1%
v2.2
5.6%
Other
4.4%
Top Alternatives to Google Analytics Opt-Out
Frequently Asked Questions
Changelog
2.3.6
- Compatibility with latest MonsterInsights version
Contributors
Plugin data sourced from WordPress.org. Analysis and metrics by PluginSift.