Is Google Tag Manager free?

Yes, Google Tag Manager is free to use. It is available as a free plugin on WordPress.org.

How many websites use Google Tag Manager?

Google Tag Manager has 10K+ active installations as tracked by WordPress.org.

What are the best Google Tag Manager alternatives?

Popular alternatives to Google Tag Manager include Site Kit by Google – Analytics, Search…, Widgets for Google Reviews, Google for WooCommerce. You can compare them side-by-side on our comparison pages.

Does Google Tag Manager work with the latest WordPress?

Google Tag Manager has been tested up to WordPress 5.4.19. It requires WordPress 2.7+ and PHP false+.

PluginSift

Google Tag Manager

Name: Google Tag Manager
Rating: 4.2 (10 reviews)
Author: George Stephanis

The Google Tag Manager plugin adds a field to the existing General Settings page for the ID and outputs the javascript to make it work.

By George Stephanis·Google·Free

4.2(10 reviews)

·10K+ active installs·Updated 5 years ago

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As of April 2026, Google Tag Manager is a WordPress google plugin with 10K+ active installations and a 4.2/5 rating from 10 reviews. It has been downloaded 178K+ times in total. Requires WordPress 2.7+ and PHP false+. Available on WordPress.org since 2012. Last updated 5 years ago — may have compatibility concerns. Downloads are down 26% this week. Top alternative: Site Kit by Google – Analytics, Search….

4.2/510 reviews

10K+active installs

178K+total downloads

14 yearssince 2012

Overview

You can sign up for a Google Tag Manager account here.

This plugin makes it even easier to use Google Tag Manager, adding all the code itself — all you need to do is provide the Account ID!

Read full description on WordPress.org

Ratings & Reviews

4.210 reviews

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Recent Reviews

Hermosura de Plugins

by petterbriones·5 years ago

Otros plugins no me enviarvan al información de Google Analytics 4 pero este en un ratito lo solucionó, es genial y sencillo

Super-simple way of adding GTM code

by stevehanlon·5 years ago

Perfect!

Es simple y funciona

by Albeiro Ochoa·5 years ago

Sin tantas complicaciones, funciona correctamente

Love it

by Gagan Deep Singh·9 years ago

Does what it says, inserts just the GTM code at the right time at the right location.

Fell in love with the simplicity of this plugin, wonder why it does not show up in top when looking for GTM plugin for WP.

Had to mess around with so many other plugins before I found it. All other related plugins are too complex, and slows down the site as well. This plugin does what its supposed to do and nothing else 🙂

“LESS is MORE”

Kudos to the author for such a beautiful implementation.

One suggestion though, if there would have been a single “do_action” with some custom action, before printing the GTM code, could make it easier to add some custom JS variables, if needed, to pass along to GTM, rather than printing them at wp_head with priority 9.

This topic was modified 9 years ago by Gagan Deep Singh. Reason: Added a suggestion

This just inserts the code right?

by Firelight·9 years ago

I’m trying to follow some youtube tutorials on GTM. They say to install the code manually, however, I use a child theme and I don’t know how to insert the code via functions php file. There are other GTM plugins, but they have so many options and things I’m afraid they will interfere with the tutorials. From reading the description, it sounds like the only thing your plugin does is insert the GTM code in the correct places. It doesn’t do anything else, am I correct?