GTM Kit – Google Tag Manager & GA4 integration
Google Tag Manager and GA4 integration. Including WooCommerce data for Google Analytics 4 and support for server side GTM.
4.8(19 reviews)
·30K+ active installs·Updated 2 weeks agoAs of April 2026, GTM Kit is a WordPress ga4 plugin with 30K+ active installations and a 4.8/5 rating from 19 reviews. It has been downloaded 546K+ times in total. Requires WordPress 6.7+ and PHP 7.4+. Available on WordPress.org since 2022. Actively maintained — updated within the last month. Downloads are down 36% this week. Top alternative: HT Easy GA4 – Google Analytics….
4.8/519 reviews
30K+active installs
546K+total downloads
4 yearssince 2022
Overview
GTM Kit puts the Google Tag Manager container code on your website so that you don’t need to touch any code. It also pushes data from WooCommerce, Easy Digital Downloads (EDD) and Contact Form 7 to the data layer for use with for Google Analytics 4, Facebook and other GTM tags.
The goal of GTM Kit is to provide a flexible tool for generating the data layer for Google Tag Manager. It is easy to use and doesn’t require any coding, but it allows developers to customize the plugin as needed.
eCommerce events tracked with Google Analytics 4
The following GA4 events are automatically included in the dataLayer:
WooCommerce
- view_item_list
- select_item
- view_item
- add_to_wishlist [Premium]
- add_to_cart
- view_cart
- remove_from_cart
- begin_checkout
- add_shipping_info
- add_payment_info
- purchase
- r…
Screenshots
Ratings & Reviews
4.819 reviews
5 ★
18
4 ★
0
3 ★
0
2 ★
0
1 ★
1
Recent Reviews
Don’t waste your time with this plugin
by tomaszubrik·2 months ago·1 reply
It’s not working. Instead of this I have to paste script into header of page to have GA4 live again. I spend 4 days with it and it’s not working at all. It was a waste of my time.
- This topic was modified 2 months, 1 week ago by tomaszubrik.
Great Plugin requirements full filled!
by vinnyrajput·1 year ago
Easy to configure, effective and support is helpful.
Astonishing
by bluantinoo·1 year ago
After years of using GTM4WP I started having troubles tracking the purchase events of my woocommerce.
GTM Kit solved every issue in 5 minutes. It’s straightforward to set up. It also imports settings from GTM4WP at first activation, and finally, all my e-commerce events are tracked properly.
Great Plugin – Great Support
by shopmaster·1 year ago
I have been using gtm4wp for years and didn’t think I would find anything better. But I did. And with great support. It also fixed the issue with Bricks Builder right away. It looks really great.
Works great, exceptional good service
by Mooren·1 year ago
Fantastic service after we experienced an issue in our network setup.
Download Trends
Today: 249Yesterday: 313This week: 2KPeriod total: 239K
Compatibility
| WordPress | 6.7+ requiredTested up to 6.9.4 |
| PHP | 7.4+ required |
Version Adoption
v2.8
46.3%
Other
26.1%
v2.6
15.1%
v2.4
12.5%
Top Alternatives to GTM Kit – Google Tag Manager & GA4…
Frequently Asked Questions
Changelog
2.8.3
Release date: 2026-03-18
Contributors
Plugin data sourced from WordPress.org. Analysis and metrics by PluginSift.