HandL UTM Grabber / Tracker
The WordPress attribution plugin used by over 200,000+ sites to capture UTMs, gclid, and source data in your forms, CRM, and revenue workflows.
4.8(142 reviews)
·10K+ active installs·Updated 3 weeks agoAs of April 2026, HandL UTM Grabber / Tracker is a WordPress UTM plugin with 10K+ active installations and a 4.8/5 rating from 142 reviews. It has been downloaded 257K+ times in total. Requires WordPress 3.6.0+ and PHP 5.3+. Available on WordPress.org since 2015. Actively maintained — updated within the last month. Download volume is stable this week. Support resolution rate: 100%. Top alternative: Easy UTM Tracking with Contact Form 7.
4.8/5142 reviews
10K+active installs
100%resolved
11 yearssince 2015
Overview
UTM Tracking for WordPress (Built for Attribution)
UTM Grabber helps marketing teams reduce attribution loss between click and conversion.
It captures UTM parameters and click IDs on first visit, stores them in first-party cookies, and makes them available site-wide so your forms, CRM syncs, and checkout flows keep campaign context intact.
Trusted by over 200,000 WordPress sites, UTM Grabber is built for teams that need reliable source data to scale what works.
What you get in the free plugin
- Capture the core attribution parameters:
utm_source,utm_medium,utm_campaign,utm_term,utm_content, andgclid- Store attribution data in first-party cookies
- Use shortcodes to inject tracking values into forms and content
- Track key context fields like referrer and landing page
- Push clean attributio…
Screenshots
Ratings & Reviews
4.8142 reviews
5 ★
135
4 ★
1
3 ★
1
2 ★
1
1 ★
4
Recent Reviews
This Plug-in Breaks Tracking
by Victor M Ramirez·1 month ago
UTMs should never be used internally. Analytics tools start a new session every time a UTM is passed.
This is why they should be used only for external links incoming to your site.
The default option on this plug-in (and it shouldn’t even be an option) is to append UTMs to all CTAs.
Very bad practice. Giving 1 star to warn others.
Don’t waste your time with this, it’s a useless plugin
by najeeb1010·10 months ago·1 reply
It has nothing much to set in its settings section, and the only thing you see is an add that urges you to upgrade. Don’t waste your time with this useless plugin.
Doesn’t work out of the box
by pulsewebdesigns·12 months ago·1 reply
Added and activated plugin. No settings to adjust. Documentation is horrible and watching the official YouTube video from them shows something not available to use in Elementor Pro (feature is missing in the free version of Handl?). Essentially just installs an ad (within it’s own plugin space) to get a paid version.
Great Tool, Even Better Support
by jgriesetf·1 year ago
Great tool. Works as advertised and is relatively customizable and straightforward. The support has also been 10/10 exceptional. They are always responsive with accurate information and willingness to go above and beyond. Highly recommend this plugin.
Absolutely Exceptional Plugin
by galonet·1 year ago
Matching visitor traffic & tracking data to specific lead records is something we have done through a custom PHP website for years, however, after outgrowing our current solution, we migrated to WP, and then came the lengthy part of plugin selection.
This plugin, in combination with WP Forms has solved an integral component of lead source tracking, and now allows us to save important marketing information to every form submission, which also creates a lead record in Salesforce using WP Forms.
UTM Grabber though, provides the most important part of this, and does it so well and seamlessly I can’t show enough gratitude to their team.
The support we’ve received alone is well worth the plugin price, but the total value it provides is incalculable.
A+++
Download Trends
Today: 141Yesterday: 247This week: 1KPeriod total: 72K
Compatibility
| WordPress | 3.6.0+ requiredTested up to 6.9.4 |
| PHP | 5.3+ required |
Version Adoption
v2.8
65.6%
v2.7
34.0%
Other
0.4%
Top Alternatives to HandL UTM Grabber / Tracker
Frequently Asked Questions
Changelog
2.8.4
- Promotional updates & improvements
Contributors
Plugin data sourced from WordPress.org. Analysis and metrics by PluginSift.