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  1. Home
  2. Plugins
  3. Convert AVIF
  4. Imagify Image Optimization – Optimize…
Imagify Image Optimization – Optimize Images | Compress Images | Convert WebP | Convert AVIF icon

Imagify Image Optimization – Optimize Images | Compress Images | Convert WebP | Convert AVIF

Optimize images in 1‑click: compress, resize & convert to WebP/AVIF - free up to 20MB/month. Enjoy the easiest WordPress image optimizer to set up.

By WP Media·Convert AVIF·Free
4.3(1,629 reviews)
·1.0M+ active installs·Updated 3 days ago
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As of April 2026, Imagify Image Optimization is a WordPress convert AVIF plugin with 1.0M+ active installations and a 4.3/5 rating from 1,629 reviews. It has been downloaded 17M+ times in total. Requires WordPress 5.3+ and PHP 7.3+. Available on WordPress.org since 2016. Actively maintained — updated within the last month. Download volume is stable this week. Support resolution rate: 100%. Top alternative: Image Optimizer – Optimize Images and….

4.3/51,629 reviews
1.0M+active installs
100%resolved
10 yearssince 2016

Overview

Optimize images in 1‑click: compress, resize & convert to WebP/AVIF – free up to 20MB/month. Enjoy the easiest WordPress image optimizer to set up.

🏆 The Best Image Optimization Plugin For WordPress

Imagify is the most advanced image optimization plugin to help you optimize images. In fact, you can easily resize and compress images, and convert them to WebP and Avif. You can now use its power directly in WordPress to optimize images and reduce the weight of the photos you want to add to your site – image optimization is all done with just one click and without sacrificing their quality.

Imagify is the best WordPress image optimizer. Image optimization is simple and straightforward. The plugin lets you optimize images in one go with its asynchronous bulk optimization option. You…

Read full description on WordPress.org

Screenshots

Ratings & Reviews

4.31,629 reviews
5 ★
1,273
4 ★
64
3 ★
31
2 ★
43
1 ★
218

Recent Reviews

Wrong Choice of Tool
by daq123·Yesterday·1 reply

I was aiming to minimise server space taken by my images. This wasn’t the right tool.

Very High Level of Disaffection
by geoffreym·5 days ago·1 reply

I did not see this very high level of disaffection before buying a subscription for 12 months. I just received a email asking if I want to leave a review. Given I cannot make it work, and once I used their error plug, I can see why I would have thought they should wait till I get some sort of response from their support first. I will change my review if they sort out my application issue.

Update. I used theirf fault finding plug in to find the errors and then feed the results into our AI system which identified the issue straight away. All fixed I think now as it is starting to process the images a-bit very slowly.

  • This topic was modified 5 days ago by geoffreym.
Essentially, it’s a paid plugin
by inkffgmail·1 week ago·1 reply

Free functionality is minimal and completely useless. It’s a 100% commercial product masquerading as free. It’s deleted incorrectly, leaving traces in the system. It’s a waste of time and added junk to the database.

  • This topic was modified 6 days, 18 hours ago by inkffgmail.
Does what it says it does
by creativedawnc·1 week ago·1 reply

I purchased the $12 monthly because my website is an “established” WooCommerce site with a ton of images. It did what it says it will do and as I am uploading images it continues to do it! I plan to have it for a month or two and then decide if it’s worth the monthly fee or if dropping back down to the free level will take care of the site.

Good but Limited
by sana00·2 weeks ago·1 reply

Tried it to optimize images on my site. Compression works fine and images load a bit faster. But some useful features are locked unless you upgrade. Still ok for basic use tbh.

Download Trends

Today: 4KYesterday: 4KThis week: 24KPeriod total: 2.2M

Compatibility

WordPress5.3+ requiredTested up to 6.9.4
PHP7.3+ required

Version Adoption

v2.2
90.0%
v2.1
5.1%
Other
4.9%

Top Alternatives to Imagify Image Optimization – Optimize…

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Frequently Asked Questions

Changelog

2.2.7

  • Enhancement: improve code to follow correctly various WordPress coding standards rules
  • Enhancement: Add a new filter imagify_hide_plugin_family to hide the Our Plugins section on the settings page
View full changelog on WordPress.org

Contributors

Imagify Image OptimizerImagify Image OptimizerWP RocketWP Rocket
Plugin Info
Version
2.2.7
Last Updated
Apr 1, 2026
WP Requires
5.3+
Tested Up To
6.9.4
PHP Requires
7.3+
Active Installs
1.0M+
Downloads
17M+
Added
Jan 27, 2016
Business
Free

Tags

convert avifconvert webpcompress imagesoptimize imagesimage optimization

Developer

W
WP Media
8 plugins2.0M+ total installs
View all plugins →

Quick Compare

Imagify Image Optimization – Optimize… vs Image Optimizer – Optimize Images and…→Imagify Image Optimization – Optimize… vs CompressX — AVIF & WebP Converter…→Imagify Image Optimization – Optimize… vs Pressidium Performance→

Plugin data sourced from WordPress.org. Analysis and metrics by PluginSift.