Matomo Analytics – Powerful, Privacy-First Insights for WordPress
Privacy friendly, GDPR compliant and self-hosted. Matomo is the #1 Google Analytics alternative that gives you control of your data. Free and secure.
4.6(174 reviews)
·100K+ active installs·Updated 3 days agoAs of April 2026, Matomo Analytics is a WordPress GDPR plugin with 100K+ active installations and a 4.6/5 rating from 174 reviews. It has been downloaded 2.7M+ times in total. Requires WordPress 4.8+ and PHP 7.2.5+. Available on WordPress.org since 2020. Actively maintained — updated within the last month. Download volume is stable this week. Support resolution rate: 80%. Top alternative: Complianz – GDPR/CCPA Cookie Consent.
4.6/5174 reviews
100K+active installs
80%resolved
6 yearssince 2020
Overview
Already a Matomo On-Premise or Matomo Cloud user? You need to use the Connect Matomo plugin instead of this plugin.
For all you WordPress website owners wanting an easier way to get customer insights to grow your business, you can now get the solution the professionals use, for free!
Matomo Analytics is the #1 used Google Analytics alternative that offers a powerful range of features, security and protects the privacy of your users. This enables you to learn how to improve your website, make the right decisions for your business and stand out in the crowd in a safe and trustworthy way.
Matomo’s mission is to give control and data ownership back to the user. By hosting web analytics on your own servers there’s no third-parties taking ownership, no on-selling of data and no-one looking in.…
Screenshots
Ratings & Reviews
4.6174 reviews
5 ★
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Recent Reviews
Steep learning curve
by MackowskiFrog·6 days ago
Let me be honest: If you’re looking for a lightweight alternative to Google Analytics, Matomo is not what you’re looking for. Matomo is complex and it requires you to be willing to learn steep. Or at least consult your favorite AI-entity to get help. Especially if you have mediafiles (MP3, MP4, etc) and want to track them (hooks).
However, if you love the idea of owning your own data, and also have a concern for the misuse of your visitors data by third party service providers, Matomo is the right thing for you.
Do you like owning your own data? Matomo.
Do you care about your visitors privacy? Matomo.
Do you want your data displayed with no effort invested to get them? Not Matomo.
I could give Matomo a 3 or maximum 4 stars out of 5 possible. That wouldn’t be fair, just because it is complicated for me to figure out.
All I need to know!
by gate71·1 week ago
Way better than Google’s Analytics.
Keep it up & thank you!
Great analytical tool
by mate12345·1 month ago
I use Matomo both for my Woocommerce webshop and in enterprise environment for a mission-critical project. This is a professional tool. It’s suprisingly easy to setup for wordpress, but understanding its dashboard is hard. (Simply because of the lot of data it collects.)
I really like it.
hope they make it prettier.
by Ponzio Pilato·1 month ago
only real EU alternative to Google
Much better than GA and GDPR friendly
by Denny Müller·1 month ago·1 reply
A very useful Analytic tool, much better and more clearly than Google Analytics. And of course GDPR friendly (tracking without Cookies). Thank you!
Download Trends
Today: 2KYesterday: 28KThis week: 45KPeriod total: 734K
Compatibility
| WordPress | 4.8+ requiredTested up to 6.9.4 |
| PHP | 7.2.5+ required |
Version Adoption
v5.8
31.3%
v5.3
18.9%
v5.7
16.0%
v5.6
15.3%
Other
12.7%
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Frequently Asked Questions
Changelog
View full changelog on WordPress.orgContributors
Plugin data sourced from WordPress.org. Analysis and metrics by PluginSift.