Microsoft Advertising Universal Event Tracking (UET)
The official plugin for setting up Microsoft Advertising UET
3(1 reviews)
·4.0K+ active installs·Updated 2 months agoAs of April 2026, Microsoft Advertising Universal Event Tracking (UET) is a WordPress UET plugin with 4.0K+ active installations and a 3/5 rating from 1 reviews. It has been downloaded 46K+ times in total. Requires WordPress 5.1+ and PHP 7.2+. Available on WordPress.org since 2021. Recently updated within the last 3 months. Downloads are down 12% this week.
3/51 reviews
4.0K+active installs
46K+total downloads
5 yearssince 2021
Overview
This plugin will install Microsoft Advertising Universal Event Tracking (UET) tag for your page so you can use powerful Microsoft Advertising features such as conversion tracking and audience targeting. UET tag records what customers do on your website and sends that information to Microsoft Advertising. UET is a prerequisite for conversion tracking, remarketing in paid search, and automated bidding bid strategies. These features can help you better understand your customer’s journey from when they click on your ad to when they convert on your website. You can use this to create more relevant ad campaigns for your business and to target the right audience for your campaigns. You can learn more here.
Additional Information
Microsoft Open Source Code of Conduct
Trademark Notice
Securi…
Ratings & Reviews
31 reviews
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Recent Reviews
Limited
by SomeoneElseEntirely·3 years ago
I guess it works but doesn’t track revenue. No features, limited. Expected much more from an official plugin from a company like Microsoft. Please at least rewrite Google Ads plugin and add features to this one – like you did with the whole ads platform 😉 thanks
- This topic was modified 3 years, 10 months ago by SomeoneElseEntirely.
Download Trends
Today: 27Yesterday: 45This week: 232Period total: 14K
Compatibility
| WordPress | 5.1+ requiredTested up to 6.6.5 |
| PHP | 7.2+ required |
Version Adoption
v1.0
100.0%
Frequently Asked Questions
Changelog
1.0.8
- update to support wp consent api
Contributors
Plugin data sourced from WordPress.org. Analysis and metrics by PluginSift.