Meta pixel for WordPress
Grow your business with Meta for WordPress!
2.7(164 reviews)
·400K+ active installs·Updated 1 week agoAs of April 2026, Meta pixel for WordPress is a WordPress meta plugin with 400K+ active installations and a 2.7/5 rating from 164 reviews. It has been downloaded 10M+ times in total. Requires WordPress 5.7+ and PHP 7.4+. Available on WordPress.org since 2018. Actively maintained — updated within the last month. Downloads are down 72% this week. Support resolution rate: 83%. Top alternative: Advanced Custom Fields (ACF®).
2.7/5164 reviews
400K+active installs
83%resolved
8 yearssince 2018
Overview
This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API.
You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. Learn More
The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. Learn More
You can find more i…
Ratings & Reviews
2.7164 reviews
5 ★
60
4 ★
6
3 ★
4
2 ★
11
1 ★
83
Recent Reviews
Plugin full of errors
by mithoog·1 month ago·1 reply
Worse plugin ever. Not working. No error displayed. Just “Connection Pending”
Just trying out
by iamsakyibright·3 months ago·1 reply
Just trying out I will come and give full review when I enjoyed using it
- This topic was modified 3 months ago by iamsakyibright.
Erros frequentes
by ronnycbo·3 months ago·1 reply
Apesar de desempenhar bem seu objetivo principal, quase diariamente ocorrem erros que levam o WordPress a disparar e-mails de alerta para os desenvolvedores.
Disappointing for such a big company
by BINAIR=E Group·3 months ago·1 reply
Terrible UI, one of the worst I’ve ever seen, full of display bugs.
I’m getting one critical error message per day since it’s installed.
Meta won’t give support for any other plugin other than theirs.
On the other hand, pixel events are firing (not sure how accurately yet) but we will see on a long run as we’ve been forced to use their archaic code and plugin in order to get support for missing data.
What also doesn’t help is that in the Meta Data Source it’s not in real time, very hard for testing purposes, hence we spend tons on ads without really knowing if it’s accurate or not.
They just care about collecting the money spent on ads, not on giving professional support for neither Meta Business, the plugin, or double checking our custom setups.
Good
by vuhienctld·4 months ago·1 reply
Cài plugin này giúp kết nối facebook vô website đơn giản.
Download Trends
Today: 5KYesterday: 6KThis week: 39KPeriod total: 1.4M
Compatibility
| WordPress | 5.7+ requiredTested up to 6.8.5 |
| PHP | 7.4+ required |
Version Adoption
v4.1
43.6%
v5.0
25.4%
v3.0
23.7%
Other
7.3%
Top Alternatives to Meta pixel for WordPress
Frequently Asked Questions
Changelog
2026-01-15 version 5.0.0
- Optimize source detection, by @ukilla, in #115
- Add the proper email to pixel init code, instead of admin email, by @rishijd in #114
- Improve error logging, by @shkabo in #116
- Fix Admin style that caused Advanced config overlap with CAPI Test header, by @rishijd in #120
- Remove SDK as a dependency to add PHP 7.4 support, by @rishijd in #118
…and 1 more changes
Contributors
Plugin data sourced from WordPress.org. Analysis and metrics by PluginSift.