Set user role based product prices in WooCommerce. Set Role based pricing globally or per product, hide prices for selected roles and more.
As of April 2026, Product Prices by User Roles for WooCommerce is a WordPress user role plugin with 1.0K+ active installations and a 3.4/5 rating from 14 reviews. It has been downloaded 56K+ times in total. Requires WordPress 4.4+ and PHP 7.4+. Available on WordPress.org since 2017. Recently updated within the last 3 months. Downloads are down 13% this week. Top alternative: Hide Admin Menu.
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Product Prices by User Roles for WooCommerce plugin lets you display WooCommerce products prices by user roles.
Prices can be set globally or on per product basis.
When setting prices globally, you just need to set price multiplier for each user role.
When setting prices per product basis, you can set exact price for each product. Works with variable products.
You can also hide product prices for selected user roles.
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I use the free version to add a global percentage by user role and create different user roles for different customers that get different pricing. It works beautifully and have used it for several years. Thank you!
Thanks to everyone at Tyche Softwares for helping me to understand the issue I had with my user roles in my website. I truly appreciate it. 6 stars would have been better for the kind hints I got.
Only one product can be use on free version.
so far the only plugin which works (have a lot of custom code unfortunately). also from the biggest plugins in this area I could not use a single one
I tried to set it but it has no effect, not even on a single product.
| WordPress | 4.4+ requiredTested up to 6.9.0 |
| PHP | 7.4+ required |
| Dependencies | woocommerce |
Plugin data sourced from WordPress.org. Analysis and metrics by PluginSift.