ShopMagic – email automation
Flexible email automation and workflows triggered by customer and site events.
4.7(76 reviews)
·10K+ active installs·Updated 4 weeks agoAs of April 2026, ShopMagic is a WordPress follow up emails plugin with 10K+ active installations and a 4.7/5 rating from 76 reviews. It has been downloaded 738K+ times in total. Requires WordPress 6.4+ and PHP 7.4+. Available on WordPress.org since 2016. Actively maintained — updated within the last month. Download volume is stable this week. Top alternative: FunnelKit Automations – Email Marketing….
4.7/576 reviews
10K+active installs
738K+total downloads
10 yearssince 2016
Overview
ShopMagic – email automation is a WooCommerce extension that allows store owners to create automated emails and actions triggered by store and customer events.
The ShopMagic – email automation plugin provides a system for building email automations using events, optional filters, and actions. It can be used to send follow-up emails, transactional notifications, reminders, and internal messages related to WooCommerce orders, customers, and site activity.
ShopMagic – email automation runs entirely inside WordPress and WooCommerce. All data remains in the site database and is not sent to external services unless explicitly configured by the site administrator (for example, through integrations).
The plugin is designed to be extensible and can be enhanced with add-ons or custom co…
Screenshots
Ratings & Reviews
4.776 reviews
5 ★
68
4 ★
2
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0
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2
1 ★
4
Recent Reviews
Excellent plug in! 👊😎🤙
by TitusAKK·6 months ago·1 reply
Really good and well thought out plugin that works and is easy to use. I bought the lifetime option and it has already saved me much more than it’s own worth in my time.
No full booking solution was flexible or customisable enough for my business’s customer pathway and i was getting tired entering bookings manually into a Google sheet. I needed a custom solution and although i can code, did not have the time or trust in my own coding skills to do it. Now it’s all handled with Shopmagic.
I use the Google sheets (free) add-on plus the advanced filters & Delayed Actions with the core plug in.
- This topic was modified 6 months ago by TitusAKK.
Great plugin for every woocommerce store
by subdivide1907·1 year ago·1 reply
Its great to increase sales on recurring customers! Support is also great.
Misleading PRO description; Unlimited and Lifetime are the same!
by xemita·1 year ago·2 replies
In your PRO version you advertise:
Unlimited Updates & Support for 1 Site (For Personal)
- Unlimited Updates & Support for 25 Sites (For Professional)
Instead of:
- Unlimited Updates & Support for 1 Site for 1 year (For Personal)
- Unlimited Updates & Support for 25 Sites for 1 year (For Professional)
Including a notice above: Billed yearly, cancel anytime.
Or even better, why don’t you remove the Unlimited, the only purpose it’s there is to try to fool the customers.
- Updates & Support for 1 Site for 1 year (For Personal)
- Updates & Support for 25 Sites for 1 year (For Professional)
If you’re trying to gain users and have transparency, don’t you think the first should be to show things clearly?
Also, Unlimited (no limits) is the same as Lifetime!! Remove the Unlimited,
Anyway, I’ll stay [with my current solution]
- This topic was modified 1 year ago by Steven Stern (sterndata).
- This topic was modified 1 year ago by Steven Stern (sterndata). Reason: removed alt product name
Really nice and useful plugin
by bianca1242·1 year ago·1 reply
This plugin is intuitive, has really nice functions and is easy to set up. The technical support guys respond quickly and provide all the support you need. I strongly recommend.
Free Version Is Misleading
by gwd74·1 year ago·1 reply
Misleading product description, allows you to set up pre configured ‘Recipes’ that don’t work in the free version which wastes you a lot of time. Please, please be more clear and stop trying to trick people.
Download Trends
Today: 117Yesterday: 142This week: 789Period total: 163K
Compatibility
| WordPress | 6.4+ requiredTested up to 6.9.4 |
| PHP | 7.4+ required |
Version Adoption
v4.8
50.0%
v4.7
15.8%
Other
10.5%
v4.5
9.6%
v4.2
7.3%
Top Alternatives to ShopMagic – email automation
Frequently Asked Questions
Changelog
4.8.1 – 2026-03-07
- Added support for WooCommerce 10.6
Contributors
Plugin data sourced from WordPress.org. Analysis and metrics by PluginSift.