Sumo is trusted by over 600,000 businesses — small and large — in growing their email lists, customer base, and revenue online.
As of April 2026, Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation is a WordPress email plugin with 20K+ active installations and a 4.2/5 rating from 519 reviews. It has been downloaded 2.5M+ times in total. Requires WordPress 4.7+ and PHP 7.0+. Available on WordPress.org since 2014. Download volume is stable this week. Support resolution rate: 0%. Top alternative: WP Mail SMTP by WPForms – The Most….
BDOW! (formerly Sumo) is the best, free pop-up and form tool for WordPress websites. Over 30,000 online businesses use BDOW! (formerly Sumo) to grow a bigger email list and turn leads into conversions.
Use BDOW! to create stunning, intelligent forms and pop-ups and…
Create your free BDOW! account today and build…
Wasted a bunch of time trying to get this to work, it doesn’t. The login button on the screen is unresponsive. Went to the BDow website and their own help popup setup doesn’t work properly, took forever to load so it’s impossible to get help. I am not going to invest signing up with a company that isn’t capable of delivering. This plugin is incompatible with latest WP version.
A year ago, I would have given this product three stars for its pro version. Extremely limited functions for the cost, but it did the job.
Not anymore. Now it is essentially an overpriced paperweight on our site. We grew, hired a webmaster team who updated all of our very old stuff, and guess what? Sumo stopped working. Removing and replacing the app only made things worse. Repeated messages to their tech support ignored the information we gave them. Instead they came back with canned solutions that did not work (code to directly install on the site). Refusing to admit the problem is on their end, they claimed the problems must have something to do with a plugin on ours, but the pros we hired streamlined our site so we have fewer plugins than before.
When we asked them to think a little harder, they offered no other solutions and just wanted full control of our website. Not on your life. Their user interface doesn’t even work fully on Firefox. We had to use Safari. If they can’t make a functional UI across browsers, we’re certainly not going to let them toy around with our site. When we told them this relationship wouldn’t work anymore, they refused to prorate us the remainder of our subscription, citing a previous discount. Just for clarity, even with that discount, the service was grossly overpriced. We were trying to be nice and support another small business during COVID when we agreed to it. I guess that turned around and bit us.
To sum up: Too expensive for limited functionality, even with our heavy discount. Doesn’t work anymore now that we’ve updated and modernized our site. Terrible customer service.
Do not use this app.
First, this plugin is a hog. My site speed significantly decreased. Also, the plugin takes you to Sumo website, where it is sooooooo slow. I couldn’t get anything done because it took so long to do. Second, it says “free,” but it really is not. They give you virtually nothing for “free,” and their pricing is so outrageous for the paid version. They could at least give you an intermediary price. (They also do NOT have my newsletter subscription service — Revue — which means an automatic dump.) I’m sick and tired of these scam plugin creators. I understand making a business, but this is just a scam.
I was using Sumome plugin for years but from last month I can not login to sumo and remove the popup from my site. I can not remove this popup by unintall and delete summon plugin or find this data in data base (via php my admin) or by in files site via client ftp or in theme editor in WordPress. The support do not respond for your requests. I had to register to WordPress to give the this opinion (I think that opinions like my will be much more if the sending opinions for plugins in WordPress will be much easier to do). I can remove this opinion if you respond me how to remove the summon popup from my site. I can not connect the new accounting some to my site because I have information that I wrote wrong login or password even if it is correct or show information that I have not authorized e-mail but for this e-mail I did not get any e-mail from sumo. I have the newest version of WordPress. I looking for your answer. I lost days for trying to remove the sumo popup from my main site but I still can not- it hurt me.
Loads a sidebar in the admin screen that cannot be removed, and can’t configure anything from within WordPress. Everything just takes you to sumo.com. Pretty sure the sidebar is there just to track activity on how their customers use WordPress. And as others have said, it’s a hog in terms of code, if you can avoid this please do so.
| WordPress | 4.7+ requiredTested up to 6.8.5 |
| PHP | 7.0+ required |
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