Universal Analytics
A simple method to add Google's Universal Analytics JavaScript tracking code to your WordPress website.
3(2 reviews)
·60 active installs·Updated 10 years agoAs of April 2026, Universal Analytics is a WordPress google plugin with 60 active installations and a 3/5 rating from 2 reviews. It has been downloaded 5.1K+ times in total. Requires WordPress 3.0+ and PHP false+. Available on WordPress.org since 2014. Last updated 10 years ago — may have compatibility concerns. Top alternative: Site Kit by Google – Analytics, Search….
3/52 reviews
60active installs
5.1K+total downloads
12 yearssince 2014
Overview
With Google’s Universal Analytics officialy out of beta, there is no better time to start using Universal Analytics. This plugin provides a simple method for you to add the analytics snippet to your website. All you need to do is paste your Tracking ID into the field and press save.
There are a few advanced options as well.
- Determine if you wan the snippet in the head or footer
- Track events such as downloads, mailto, & outbound links
- Enable Display Advertising (Remarketing & Demographics)
- Anonymize IP addresses
- Disable tracking for administrators
- …and more to come.
If you don’t already have your Tracking ID or for more information about Universal Analytics visit: Google Analytics
We would like to give special credit to Audrius Dobilinskas. Our plugin is base…
Ratings & Reviews
32 reviews
5 ★
1
4 ★
0
3 ★
0
2 ★
0
1 ★
1
Compatibility
| WordPress | 3.0+ requiredTested up to 4.4.34 |
| PHP | false+ required |
Top Alternatives to Universal Analytics
Frequently Asked Questions
Changelog
1.3.2
- Fixes UA codes not saving.
Contributors
Plugin data sourced from WordPress.org. Analysis and metrics by PluginSift.