Yes, UTM Manager is free to use. It is available as a free plugin on WordPress.org.

How many websites use UTM Manager?

UTM Manager has 100 active installations as tracked by WordPress.org.

What are the best UTM Manager alternatives?

Popular alternatives to UTM Manager include HandL UTM Grabber / Tracker, Easy UTM Tracking with Contact Form 7, UTM for Woocommerce. You can compare them side-by-side on our comparison pages.

Does UTM Manager work with the latest WordPress?

UTM Manager has been tested up to WordPress 6.9.4. It requires WordPress 5.0+ and PHP 7.4+.

PluginSift

UTM Manager – UTM Tracking, Lead Attribution & Campaign Analytics

Name: UTM Manager – UTM Tracking, Lead Attribution & Campaign Analytics
Author: UrlDev

Track UTM parameters, capture leads with full attribution, and analyze marketing campaigns directly from your WordPress dashboard.

By UrlDev·UTM·Free

·100 active installs·Updated 2 months ago

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As of April 2026, UTM Manager is a WordPress UTM plugin with 100 active installations and a 0/5 rating0. It has been downloaded 2.0K+ times in total. Requires WordPress 5.0+ and PHP 7.4+. Available on WordPress.org since 2024. Recently updated within the last 3 months. Top alternative: HandL UTM Grabber / Tracker.

0/5Rating

100active installs

2.0K+total downloads

2 yearssince 2024

Overview

UTM Manager is a powerful and lightweight WordPress plugin designed to help marketers, business owners, and agencies track UTM parameters, capture leads with complete attribution data, and analyze marketing campaign performance—all without leaving your WordPress dashboard.

Whether you’re running Google Ads, Facebook campaigns, email marketing, or affiliate promotions, UTM Manager ensures every visitor is tracked, recorded, and linked to the correct traffic source. Stop guessing which campaigns work and start making data-driven decisions.

How It Works

When visitors arrive at your website through URLs containing UTM parameters (like ?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale), UTM Manager automatically captures this data and creates a detailed lead record. Each…

Read full description on WordPress.org