Visual Website Optimizer
VWO is the all-in-one platform that helps you conduct visitor research, build an optimization roadmap, and run continuous experimentation.
3(6 reviews)
·5.0K+ active installs·Updated 3 days agoAs of April 2026, Visual Website Optimizer is a WordPress vwo plugin with 5.0K+ active installations and a 3/5 rating from 6 reviews. It has been downloaded 152K+ times in total. Requires WordPress 2.7+ and PHP false+. Available on WordPress.org since 2010. Actively maintained — updated within the last month. Downloads are up 153% this week.
3/56 reviews
5.0K+active installs
152K+total downloads
16 yearssince 2010
Overview
This plugin simplifies the process of adding the VWO SmartCode to your WordPress site and enables automatic tracking of WooCommerce events like product views, add-to-cart actions, and completed purchases. It also offers optional server-side tracking to bypass client-side blockers and improve event reliability.
Key Features
- Easy VWO SmartCode integration
- Automatic WooCommerce event tracking
- Event-level data passed to VWO for advanced reporting
- Support for asynchronous and synchronous SmartCode types
- Optional server-side tracking for more accurate analytics
- Works seamlessly with WooCommerce
Configuration and Setup
Configuring General Settings
- Go to Settings > VWO.
- Enter your VWO Account ID.
- Choose your preferred code type:
- Asynchronous (Recommended): Loads faster, doesn’t block…
Screenshots
Ratings & Reviews
36 reviews
5 ★
3
4 ★
0
3 ★
0
2 ★
0
1 ★
3
Recent Reviews
Great Experience
by ameeykumar·6 years ago
Great Experience working with the latest version of the plugin.
Thanks!
Doesn’t work with WP 4.9.10
by Nikola Dimitrijević·7 years ago·1 reply
After activation there is no “Settings” link
Works great
by snehal.samant·11 years ago
great for AB tetsing. Has heatmaps and clickmaps also
[Tip] Page going blank issue
by ankitjain·12 years ago
The issue happens when the VWO tracking code is added to the page twice. So do make sure that when you are using the plugin, any other instance of the VWO tracking code should be removed from the page. If you still face issues, try switching to the Sync version of code (presented as option inside the plugin).
Issue in Chrome
by benk21·12 years ago
I have same problem with kathycook, I am seeing blank screen in chrome, safari.
Download Trends
Today: 718Yesterday: 794This week: 2KPeriod total: 52K
Compatibility
| WordPress | 2.7+ requiredTested up to 6.9.4 |
| PHP | false+ required |
Version Adoption
v4.12
43.1%
Other
15.9%
v4.8
12.1%
v4.10
11.8%
v4.5
11.3%
Frequently Asked Questions
Changelog
4.13
- Version upgrade
Contributors
Plugin data sourced from WordPress.org. Analysis and metrics by PluginSift.