Create short links to your content with Bitly’s WordPress Plugin.
As of April 2026, Bitly's WordPress Plugin is a WordPress url plugin with 2.0K+ active installations and a 4.2/5 rating from 23 reviews. It has been downloaded 143K+ times in total. Requires WordPress 5.0+ and PHP false+. Available on WordPress.org since 2010. Actively maintained — updated within the last month. Download volume is stable this week. Top alternative: Custom Post Type Permalinks.
Love WordPress? Love Bitly? After installing this plugin, you’ll be able to shorten a link and view clicks right from WordPress. Your new links will be saved to Bitly for reference and deeper analysis.
To do that, you must have a Bitly account to use the plugin. Your account is where you store, edit, and view metrics for your links. Register at bitly.com.
No matter the type of site you own (from a personal blog to an ecommerce store and everything in between) Bitly makes it easy to create shorter links and keep an eye on your clicks. Whether you share your links on social, SMS, or email, a short link is easier to manage and remember.
This plugin just no longer works and it starts to create critical errors with other plugins on the website. Seems it is no longer supported, developed, or recommended. Please remove from WordPress Plugin directory.
Just like the previous reviewer said:
The plugin does not work. After clicking on the Authorize button, logging in to the bit.ly account and allowing access, the message ‘ERROR: Failed to retrieve access token.’ will be displayed.
Btw, the whole service is like a bad joke. Documentation is practically non-existent, the WP plugin is not maintained and doesn’t work.
The plugin does not work. After clicking on the Authorize button, logging in to the bit.ly account and allowing access, the message ‘ERROR: Failed to retrieve access token.’ will be displayed.
ta mais que provado que é um site bom, as vezes temos que pedir para pessoas encurtar um link, uma TAG, ou uma campanha de publicidade, para mim está aprovado..
It’s taken me a while to understand the “generate short link” command does replace the plain vanilla wp.me short-link.
Well done Bitly, glad to see you and my vanity url back in the console.
| WordPress | 5.0+ requiredTested up to 6.7.5 |
| PHP | false+ required |
Plugin data sourced from WordPress.org. Analysis and metrics by PluginSift.